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WORK EXPERIENCE
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2005 - 2008
Delivery Services / SEO
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The Selling Source, Inc.
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Las Vegas, Nevada
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Senior Services Delivery Manager (Lateral move to meet business needs) - Established best practices and guidelines for email list mailers
- Discovered and eliminated 14 non-compliant and/or fraudulent publishers
- Implemented domain name and IP management strategy
- Purchased and placed over 1000 domains, SSL certificates and hosted DNS plans
- Created and implemented online reputation management plan
- Oversaw programming for, and moderated, CAN-SPAM compliance panel for private symposium with 300+ email marketing companies in attendance
Director of Search Marketing- Built and trained team of 4 Search Marketing Managers
- Managed $100,000+ monthly PPC Ad Budget
- Project manager for custom analytics software for all web properties
- Sold 4 large key contracts for search marketing campaigns
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2002 - July 2005
Services Delivery / Traffic Operations / SEM
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Virtumundo, Inc.
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Kansas City, MO
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Director of Search Marketing and Services Delivery (Promotion)- Proposed and created new business division responsible for 12% of company revenue
- Developed marketing plan, products, and procedures. Assisted every sale of product (over 100 clients).
- Developed and trained team of 4: Account Manager, PPC Manager, 2 SEO Technicians
Director of Traffic Operations (Promotion)- Managed team of four sales engineers
- Accountable for daily ad delivery to inventory of 12 million inbox recipients
- Streamlined operating procedures to improve delivery efficiency over 50%
- Implemented and updated CAN-SPAM compliance and corporate best practice policies
- Created QA, Statistics and Analytics platform for new business initiative
Traffic Coordinator- Employee of the Month - award for initiative and execution.
- Deployed custom script to improve inbox delivery success rate to AOL subscribers by 900%
- Created custom framework to improve specific top-tier ISP delivery
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2003 - 2005
Advisor
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Independent Consultant
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Kansas City, MO
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Business Development, Internet Startup- Aligned with key business partners, increasing quarterly revenue 150%
- Managed media buys, purchasing inventory of 1.5 million+ impressions annually
- Maintained PPC accounts operating with $50K monthly budgets
- Re-branded and re-launched internet property to reach new verticals
- Property was successfully sold at a later date to Respond.com for an undisclosed amount
Small Business Coaching, Internet Consulting Clinic- Consulted with small business owners to develop marketing strategies and an online presence.
- Coached clients to improve upon weekly performance and meet individual goals.
- Followed up with clients to help encourage them to meet weekly objectives
- Successfully assisted in the launch of over 50 small business websites and marketing campaigns
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2002 - August 2002
Senior Account Technician
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Direct Solutions, Inc.
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Orem, UT
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- Employee of the Week - Achieved Three Times for fulfillment and client satisfaction
- Fulfilled list management delivery to CNET, Microsoft, MSN, Oracle, and trade magazine lists
- Streamlined stored procedures in MS SQL database to improve runtime for custom data merges
- Headed team of 6 operations specialists
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2000 - March 2002
Production Facility Head Technician
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Verio
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Orem, UT
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- Built and installed high-end FreeBSD web servers
- Monitored power, uptime, bandwidth and temperature of Tier 2 data center
- Streamlined customs declaration processes for international shipping
- Accountable for $1.2 million + of inventory
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1999 - Current
Owner / Webmaster
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Various Sites
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Internet
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Built and created several popular websites, some of which I continue to maintain today. Handled the concepting, planning, coding, and installation of scripts, as well as the marketing and promotion of each site.
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